【作者(必填)】

Tom J. Brown

；

Thomas E. Barry

  
【文题(必填)】Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context
【年份(必填)】Journal of the Academy of Marketing Science April 2005

【全文链接或数据库名称(选填)】http://jam.sagepub.com/content/33/2/123.short