You can use FONT= to specify a symbol font, such as Marker, that contains a symbol that you want to use in your plot. In this case, the string specified by VALUE= is the character code for the symbol. For example, this definition specifies a heart:
symbol font=marker value=N;
You can also use FONT= to specify a text font, such as Swiss. In this case, the string specified by VALUE= appears in the plot: