【作者(必填)】
Wangenheim, FlorianV. andTom´as Bay´on (2003),
【文题(必填)】
“The Effect ofWord of Mouth
on Services Switching: Measurement and Moderating Variables,” European
Journal of Marketing, 38 (9/10), 1173–95.

【年份(必填)】
2003

【全文链接或数据库名称(选填)】

http://www.emeraldinsight.com/journals.htm?articleid=853961&show=abstract