New Product DevelopmentAn Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions
Authors:

• Sameer Kumar,
• Promma Phrommathed
• …show all 2hide
  

ISBN: 978-0-387-23271-3 (Print) 978-0-387-23273-7  (Online)

About this book
This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.


Table of contents
Introduction.- Basic conceptual model.- Research methodology.- Research analyses and findings.- Conclusions and recommendations.- Appendix.- Notes.- References.- Index.