【作者(必填)】Gilles Roehrich

【文题(必填)】Consumer innovativeness: Concepts and measurements

【年份(必填)】Journal of Business ResearchVolume 57, Issue 6, June 2004, Pages 671–677
Marketing Communications and Consumer Behavior

【全文链接或数据库名称(选填)】Science Direct         http://www.sciencedirect.com/sci ... i/S0148296302003119