Strategic Management： An Integrated Approach，9th Edition
Charles W. L. Hill
University of Washington Gareth R. Jones
Texas A&M University
Brief Contents
PART ONE INTRODUCTION TO STRATEGIC MANAGEMENT
1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage………………………………1
2 External Analysis: The Identifi cation of Opportunities and Threats……………………………………………………………… 38
PART TWO THE NATURE OF COMPETITIVE ADVANTAGE
3 Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profi tability………………………………… 72
4 Building Competitive Advantage Through Functional-Level Strategy………………………………………………………… 106
PART THREE STRATEGIES
5 Building Competitive Advantage Through Business-Level Strategy…………………………………………………………… 142
6 Business-Level Strategy and the Industry Environment……………………………………………………………………………176
7 Strategy and Technology……………………………………………………………………………………………………………………… 209
8 Strategy in the Global Environment ………………………………………………………………………………………………………. 242
9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing……………… 283
10 Corporate-Level Strategy: Related and Unrelated Diversifi cation…………………………………………………………… 311
PART FOUR IMPLEMENTING STRATEGY
11 Corporate Performance, Governance, and Business Ethics……………………………………………………………………. 345
12 Implementing Strategy in Companies That Compete in a Single Industry……………………………………………….. 378
13 Implementing Strategy in Companies That Compete across Industries and Countries……………………………… 421
扫码加好友，拉您进群
全部版块
我的主页
收藏
