【作者(必填)】Wu, Cheng-Shiung; Lin, Chin-Tsai; Lee, Chuan.

【文题(必填)】Competitive Marketing Strategies Decision-Making Based on Marketing Resources and Capabilities: Evidence from the Hospitality Industry in Taiwan

【年份(必填)】Journal of Quality Assurance in Hospitality & Tourism. Oct-Dec2010, Vol. 11 Issue 4, p219-238. 20p

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/10.1080/1528008X.2010.504163