【作者(必填)】
[size=0.85em]Yang, S.a, [size=0.85em]Hu, M.M.b, [size=0.85em]Winer, R.S.c, [size=0.85em]Assael, H.c, [size=0.85em]Chen, X.d
【文题(必填)】
An empirical study of word-of-mouth generation and consumption【年份(必填)】
Volume 31, Issue 6, November 2012, Pages 952-963
【全文链接或数据库名称(选填)】http://www.scopus.com/record/display.url?eid=2-s2.0-84871227759&origin=resultslist&sort=plf-f&src=s&st1=%22marketing+science%22&nlo=&nlr=&nls=&sid=EDD3354992477DEF77305B0CC493898F.zQKnzAySRvJOZYcdfIziQ%3a140&sot=b&sdt=b&sl=29&s=SRCTITLE%28%22marketing+science%22%29&relpos=42&relpos=2&searchTerm=SRCTITLE%28%5C%26quot%3Bmarketing+science%5C%26quot%3B%29#