Contributions to Management Science
2010
Quality Uncertainty and PerceptionInformation Asymmetry and Management of Quality Uncertainty and Quality PerceptionAuthors:

• Lalit Wankhade,
• Balaji Dabade
• …show all 2hide
  

ISBN: 978-3-7908-2194-9 (Print) 978-3-7908-2195-6  (Online)



Information Asymmetry and Management of Quality Uncertainty and Quality Perception

Series: Contributions to Management Science

Wankhade, Lalit, Dabade, Balaji

2010, XIV, 115 p. 62 illus.

A product of Physica Verlag Heidelberg

ISBN 978-3-7908-2195-6

  Immediately available per PDF-download (no DRM, watermarked)

• About this book
  

•                                         First book to apply reliability engineering techniques on management issues of quality uncertainty and perception
•                                         Using modern system dynamics techniques in marketing science
  

The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science.  Reliability Engineering, Seven Management Tools and System Dynamics are used to develop  theories on quality uncertainty and perception. Quality perception is identified as a multidisciplinary measure of business performance. The tools are developed to minimize quality uncertainty or to maximize quality perception. A few worksheets are provided for applying these theories to improve business performance.