【HBS Case-Marketing  2004-2013】
1. IKEA Invades America -2004
2. What Is Luxury Without Variety -2006
3. Saxonville Sausage Company -2007
4. Allstate Insurance -2008
5. Dove Evolution of a Brand -2008
6. Marquee The Business of Nightlife -2009
7. Lowe's Companies, Inc._Optimizing the Marketing Communications Mix -2011
8. Coca-Cola on Facebook -2011
9. Social Media -2011
10. Nestle -2012
11. Sany Going Global -2013

【备注】
本帖提供的HBS Case仅供学习交流使用，谢绝用于商业用途。 此外，对HBS Case不太了解的朋友可以去http://hbsp.harvard.edu/product/cases# 这个网站看下。





【相关资料】
1. HBS Case Strategy 2009-2010     https://bbs.pinggu.org/thread-2412447-1-1.html

2. HBS Case Strategy 2011-2012     https://bbs.pinggu.org/thread-2412474-1-1.html

3. HBS Case Marketing 2008-2013   https://bbs.pinggu.org/thread-2412503-1-1.html   

4. HBS Case Finance 2007-2012       https://bbs.pinggu.org/thread-2412508-1-1.html

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HBS Case Marketing 2004－2013.zip
大小:(7.91 MB)

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本附件包括：

• Allstate Insurance -2008.pdf
• Coca-Cola on Facebook -2011.pdf
• Dove Evolution of a Brand -2008.PDF
• IKEA Invades America -2004.pdf
• Lowe's Companies, Inc._Optimizing the Marketing Communications Mix -2011.pdf
• Marquee The Business of Nightlife -2009.pdf
• Nestle -2012.pdf
• Sany Going Global -2013.pdf
• Saxonville Sausage Company -2007.pdf
• Social Media -2011.pdf
• What Is Luxury Without Variety -2006.pdf