About the Author
Hollis Thomases, a self-confessed Twitter addict, is an
award-winning online marketer who has spent much of her career
educating and inspiring business professionals to tap into the
marketing power of the Web. Hollis founded Web Ad.vantage
(http://www.webadvantage.net), a boutique agency providing a
broad range of strategic online marketing and advertising solutions,
in 1998 when social networking meant participating in
Usenet groups, email discussion lists, webrings, forums, and message
boards. Hollis has seen a lot of digital marketing ideas come
and go, but believes that Twitter has staying power.
Under Hollis’s leadership and strategic planning, Hollis
and Web Ad.vantage have provided consulting and tactical
execution services, including social media marketing, to entities such as Nokia USA, Endo
Pharmaceuticals, K’NEX, Johns Hopkins University, Visit Baltimore, Checkpoint Software,
Starlight Children’s Foundation, and Connections Academy.
A long-time popular speaker, Hollis has appeared at Internet and industry conferences
for such varied organizations and events as the American Marketing Association, the Public
Relations Society of America, Search Engine Strategies, the Newsletter and Electronic Publishers
Association, The Kelsey Group, and the Vocus Worldwide User Forum. Since 2005, Hollis has
authored the online biweekly ClickZ column, “Planning the Buy.”
Hollis was the 2007 U.S. SBA “Small Business Person of the Year” representing the state
of Maryland and, in 2009, she was honored by the University of Baltimore’s Merrick School of
Business as Baltimore’s “Distinguished Business Innovation Entrepreneur of the Year.” Hollis
holds a Bachelor of Arts in social relations from Cornell University. She has many interests, but
her passions run to people, wining and dining, and any kind of activity that gets the heart rate
going…probably in that order.
Hollis welcomes you to tweet her at @hollisthomases!