【作者(必填)】Shao, KungHsin

【文题(必填)】The Effects of Controversial Reviews on Product Sales Performance: The Mediating Role of the Volume of Word of Mouth.

【年份(必填)】 International Journal of Marketing Studies. Aug2012, Vol. 4 Issue 4, p32-38.

【全文链接或数据库名称(选填)】


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