【作者(必填)】 Penz, E., Hogg, M.K

【文题(必填)】The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
【年份(必填)】2011

【全文链接或数据库名称(选填)】EuropeanJournal of Marketing 45, 104–132 (2011)
http://82.109.207.9/journals.htm?issn=0309-0566&volume=45&issue=1&articleid=1905921&show=html&&nolog=731600