计划书 - 经管之家

1649

收藏 2007-10-22

&nbsp;&nbsp;第一章&nbsp;&nbsp; 执行纲要1.1目的陈述&nbsp;本创业计划方案将明确阐述如何充分、合理利用西安市在校大学生资源，给企业提供外包服务的公司即拓普（TOP）外包服务公司。本创业计划方案将提供公司成立前五年的正式运营计划。公司采用有限责任公司的形式，以保证股东的利益。本公司共筹集13万元人民币，其中高校以房产、实物折价入股形式出资3万元人民币，创业小组投资10万元人民币。有关细节见财务分析见第八章。&nbsp;1.
2公司业务当今社会，电子商务在国外已经日趋成熟，其交易额正以几何级数膨胀，国内电子商务也在ZF的大力扶持下得以迅速发展。可以预见：在不久的将来，面向企业及个人的电子商务将得到蓬勃发展。与传统的交易方式相比，电子商务的方便.快捷.更加得到人们的倾昧拓普公司以高校互联为形式，以在校大学生做外包为经营内涵，以电子商务为发展方向。本公司充分利用大学生做外包业务的人力资源优势，外包其他公司的业务，挖掘校园经济增长点，达到校企合一；与此同时，公司将逐步实施信息化战略，整合西安高校对企业外包市场，最终实现向电子商务运作的转型。&nbsp;1.3企业文化&nbsp;公司宗旨：
“质量唯优&nbsp; 价格唯平&nbsp; 客户唯本&nbsp; 效应唯快 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;服务唯好”&nbsp;公司口号： “拓展五唯空间&nbsp; 开创无限未来”&nbsp;1.
4行业分析&nbsp;由于外包具有很强的市场中介性，其实是中介的一种“进化”，通过对市场的容量分析，潜在市场的容量非常之大，可由下表1.1得出：&nbsp;表1.1：产业部门的中间需求率 ：<table class="MsoNormalTable" cellspacing="0" cellpadding="0" border="1" style="BORDER-RIGHT: medium none; BORDER-TOP: medium none; MARGIN: auto auto auto 31.65pt; BORDER-LEFT: medium none; BORDER-BOTTOM: medium none; BORDER-COLLAPSE: collapse; mso-table-layout-alt: fixed; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;"><tbody><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-height-rule: exactly;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly;">部&nbsp; 门</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt;">中间需求率（%）</td></tr><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 1; mso-height-rule: exactly;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-top-alt: solid windowtext .5pt;">市场中介服务</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">95.43</td></tr><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 2; mso-height-rule: exactly;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-top-alt: solid windowtext .5pt;">电信业</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">81.6</td></tr><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 3; mso-height-rule: exactly;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-top-alt: solid windowtext .5pt;">饮食业</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">52.06</td></tr><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 4; mso-height-rule: exactly;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-top-alt: solid windowtext .5pt;">第三产业</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">51.24</td></tr><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 5; mso-height-rule: exactly;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-top-alt: solid windowtext .5pt;">娱乐服务业</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">40.04</td></tr><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 6; mso-height-rule: exactly;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-top-alt: solid windowtext .5pt;">综合技术服务业</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">39.73</td></tr><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 7; mso-height-rule: exactly;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-top-alt: solid windowtext .5pt;">旅游业</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">11.81</td></tr><tr style="HEIGHT: 14.2pt; mso-yfti-irow: 8; mso-height-rule: exactly; mso-yfti-lastrow: yes;"><td valign="top" width="205" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 153.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-top-alt: solid windowtext .5pt;">教育业</td><td valign="top" width="229" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 171.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 14.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-height-rule: exactly; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">10.32</td></tr></tbody></table>（附：资料来源及具体概念及专业名词解释和分析见附件10.3）&nbsp;米切尔F·卡伯特联合有限公司2002年6月发表的《全球外包市场2002》调查报告指出，在2001年，企业14.8%的日常运营进行了外包，全球外包正在以每年19.6%的速度增长。可见，中国的外包市场发展的速度也是会很快的。本公司的总部设在西安邮电学院，因为西安邮电学院与信息产业联系密切，且地处西安繁华地带，企业单位众多，高校林立，有利于企业的初期成长。&nbsp;1.5市场策略