KPMGs Global Automotive Executive Survey 2013
Contents
Executive summary 02
Market trends and a view from the consumer 04
Forces of change 12
Environmental challenges:
Pursuing the green dream 13
Growing urbanization:
Coping with the narrow streets of the big city 20
Changes in customer behavior:
How dealers are adapting 27
Growth and globalization:
Emerging markets surging forward 34
Keeping a lid on capacity 44
Planning a route to future success 49
Winners and losers in the battle
for global dominance 58
Looking forward: Auto executives need to consider
their position within a multidimensional
automotive world 60
About the survey 62