品牌管理的幻灯片4

Get men to buy women’s underwear..
让男人去买女人的内衣.


Interplay and intensification improve results 　相互影响和强化提升最终结果
Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them 　品牌世界时一个感觉的世界， 它通过选择不同有相互影响的接触点，加强消费者对品牌的投入度
Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360° tools 各种360度思考的工具