一个瞎了的乞丐在街上乞讨，在他乞讨的纸板上写一句话，下面两句，哪个能让他收获更多呢：
    A、I'M BLIND,  PLEANSE HELP
    B、It's a beatiful day, and I can't see it  .
    有这样一个视频，名字叫《Change your words. Change your world》，这个乞丐就因为一位美女帮他修改了乞讨纸板上的一句话，境遇大不相同，也就是看了这个小短片，才意思到文字的力量是多么重要，附件中的这个文档包含了10个关于Web Copywriting很有用的小tip，来自于Purplefeather，分享给真正需要它的大家！

Writing effective web content is therefore a blend of art and science. The following Top 10 tips are offered as a guide to web copywriting but are by no means an exhaustive list.
1、Research your keywords
2、Structure your pages
3、Put yourself in your customer’s shoes
4、Decide what you’re going to say before you say it
5、Evoke passion as well as intellect
6、Earn your visitors’ trust wherever you can
7、Write every page as if it’s a landing page
8、Write compelling headlines
9、Say something different!
10、Update content regularly


《Change your words. Change your world》地址：http://v.youku.com/v_show/id_XMjYwMDIyODQw.html