Do you often shop online or in local stores while you are studying in foreign countries?
Problem for Bezos: Mall Becoming Cheaper Than Amazon
By Tom Gara | The Wall Street Journal – 4 hours ago
Cited from Yahoo! Finance http://finance.yahoo.com/news/problem-for-bezos--mall-becoming-cheaper-than-amazon-160737573.html
You might think the biggest challenge for Amazon founder Jeff Bezos is figuring out how to make money running a print newspaper, but here is a risk hitting much closer to home: Brick-and-mortar retail stores are becoming cheaper than Amazon (
AMZN).
At least one store, that is. Prices at Bed Bath & Beyond (
BBBY) were on average 6.5% less than at Amazon for a basket of 30 items chosen by analysts at BB&T (
BBT) for one of their periodic pricing studies comparing the retailers. “We are becoming increasingly concerned Bed Bath & Beyond is sacrificing gross margin in order to drive top-line growth,” BB&T said — that is, increasingly concerned that Bed Bath & Beyond is starting to behave more like Amazon.
One big factor helping Bed Bath & Beyond are the 20% off coupons it regularly sends to its customers. Once you adjust for those, the price gap widens out to 25%.
But even without the coupons, Bed Bath & Beyond is cheaper than Amazon for many items, sometimes considerably so. This shower curtain, for example, is
$24.99 at the former and
$32.39 at the latter — a 23% difference before any coupons are taken into account.
The price competition is another sign of the multi-front battle between Amazon and the giants of American retail. Some, like Best Buy (
BBY), have introduced price match guarantees promising customers to meet any Amazon price for items in their stores. Others, including Wal-Mart, are putting an increasing focus on their online operations, and using their networks of physical stores as distributed delivery points.
Most importantly, Amazon is gradually losing a price advantage it long enjoyed by not charging state sales taxes. While the company has done deals with a number of state governments to start collecting the taxes — including major markets like California, Texas, New Jersey and Florida — in states where it still does not collect sales tax it enjoys a 5%-10% “pricing advantage,” BB&T wrote.
That advantage is also set to be scaled back by the proposed Marketplace Fairness Act, which has
passed the U.S. Senate but has yet to be put for a vote in Congress. Amazon supports the Act, which would require online retailers to collect state sales taxes, as do the big brick-and-mortar retailers.
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It’s not just physical retailers putting Amazon in their sights — online competitors also seem focused on matching the company’s low prices. Today online retailer Overstock announced it would match all Amazon prices on books, in a move coming just a month after the company said it would undercut Amazon by 10% in the book market — a discount Amazon quickly matched.
“Last month we started a book pricing war with Amazon,” said Patrick Byrne, Overstock.’s chairman, in a
statement announcing the price matching. “We’re hoping to continue that battle, in a way that lessens any harm to the mom-and-pop booksellers we consider our comrades in arms.”