【作者(必填)】Guenzi, Paolo; Pardo, Catherine; Georges, Laurent.
【文题(必填)】
Relational selling strategy and key account managers' relational behaviors: An exploratory study
【年份(必填)】 Industrial Marketing Management. Jan2007, Vol. 36 Issue 1, p121-133. 13p
【全文链接或数据库名称(选填)】
http://www.sciencedirect.com/sci ... i/S0019850106001106