【作者(必填)】Rodrigo Guesalaga, Wesley Johnston

【文题(必填)】What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities
【年份(必填)】Industrial Marketing Management，[size=10.399999618530273px][url=http://www.sciencedirect.com/science/journal/00198501/39/7]Volume 39, Issue 7[size=0.8em], October 2010, Pages 1063–1068[/url]
【全文链接或数据库名称(选填)】http://www.sciencedirect.com/sci ... i/S0019850109002077