本系列教材主要有以下几个特点：（1）教材种类丰富。本系列教材首批推出7本商务知识双语教材，组成“英语专业工商管理双语教学教材系列”，包括《管理》（Jeff Madura著）、《运营管理与创新》（David Needle著）、《市场营销》（Louis Boone & David Kurtz著）、《会计与财务管理》（Jeff Madura著）、《商业伦理与社会责任》（Jaff Madura著）以及《创办新企业》（Jaff Madura著），国内同类题材教材较少。（2）版本较新。本系列教材选摘自国外最新教材，内容了相应学科的最新理念和最新的真实案例。（3）内容规范、简洁，语言难易得当，适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。
Part1 Accounting and Financial Analysis
1 How Firms Use Accounting
Reporting
Small Business Survey:Responsibility for Finanicial Reporting
Decision Support
Control
Decision Making:Using Financial Reports to Detect Deficiencies
2 Responsible Financial Reporting
The Role of Auditors in Ensuring Proper Reporting
The Role of the Board of Directors in Ensruing Proper Reporting
The Role of the Sarbanes-Oxley Act
Decision Making:Ensuring Accurate Finacial Reporting
3 Interpreting Financial Statements
Income Statement
Balance Sheet
Decision Making:Interpreting Finacial Information to Make Business Decision
4 Ratio Analysis
Measures of Liquidity
Measures of Efficiency
Measures of Financial Leverage
Measures of Profitability
Comparison of Ratios with Those of Other Firms
Global Business:Effect of Exchange Rate Movements on Earnings
Limitations of Ratio Analysis
Sources of Information for Ratio Analysis
Decision Making:Using Ratio Analysis for Business Decisions
College Health Club:Financial Condition of CHC
……
Part2 Financing
Part3 Expanding the Business
Answers to In－Text Study Guide
Glossary     
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