【作者(必填)】Christoph Fuchs, Emanuela Prandelli, Martin Schreier and Darren W. Dahl

【文题(必填)】All that is Users Might not be Gold:  How Labeling Products as User-designed Backfires in the Context of Luxury Fashion Brands

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jm.11.0330