关于环境影响消费者决策的几篇top journal文章

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收藏 2013-09-22

环境.zip
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本附件包括：

Blue or Red_Exploring the Effect of Color on Cognitive Task Performances.pdf
Is Noise Always Bad_Exploring the Effects of Ambient Noise on Creative Cognition.pdf
Seeking Freedom through Variety.pdf

具体包括英属哥大朱睿老师的3篇文章：

Mehta, Ravi, Rui (Juliet) Zhu, and Amar Cheema (2012), “Is NoiseAlways Bad? Exploring the Effects of Ambient Noise on CreativeCognition,” Journal of Consumer Research.

Mehta, Ravi and Rui (Juliet) Zhu (2009), "Blue or Red? Exploringthe Effect of Color on Cognitive TaskPerformances," Science, 323, 1226-1229.

Levav, Jonathan and Rui (Juliet) Zhu (2009), “Seeking Freedom throughVariety,” Journal of Consumer Research, 4 (December), 600-610.

附件列表

Seeking Freedom through Variety.pdf