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2013-09-26

1.    The World Travel Market is an international industry conference and exhibition for the tourism industry.  It is held each year at the ExCel exhibition centre in London during November.  You have been asked by a non-governmental organization (NGO) to evaluate the potential contribution of ‘corporate social responsibility’ (CSR) strategies to achieving more environmentally sustainable international tourism.  The NGO is interested to hear about academic research that explores real world examples from the tourism industry. {http://www.wtmlondon.com/]

2.    You have been asked to produce a poster that will be displayed at a gathering of policy makers from Southwest tourism.  The poster should explain why firms and governments are increasingly interested in learning to exploit the value of lead user innovations for commercial tourism development?  The policy makers have expressed an interest in learning about examples from international contexts.

  • The Exeter Fair Trade Steering Group is organizing an exhibition during Fair Trade Fortnight to highlight the many ways in which Fair Trade supports and is supported by the tourist industry worldwide.  They have invited you to create a poster to display at their event that will communicate the values of fair trade to members of the public.  Your brief is to evaluate the contribution that tourism can make to the sustainability of producers that are engaged in fair trade networks.  A member of the steering group will select the best three posters and reports in this category to display at their event.
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