【作者(必填)】Wengler, Stefan; Ehret, Michael; Saab, Samy.
【文题(必填)】Implementation of Key Account Management: Who, why, and how?: An exploratory study on thecurrent implementation of Key Account Management programs

【年份(必填)】Industrial Marketing Management. Jan2006, Vol. 35 Issue 1, p103-112. 10p

【全文链接或数据库名称(选填)】http://www.sciencedirect.com/sci ... i/S0019850105001306