sas design of experiments for direct marketing
Efficient Experimentation
- practical and technical definitions of efficiency
Testing a Single Factor
- hypothesis testing
- experimental design terminology
- power and sample size
- balance
Testing Multiple Factors
- two or more factors
- orthogonality
- blocking
Too Many Treatments
- fractional factorials
- orthogonal arrays
- optimal design and efficiency
- augmenting and customizing designs
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