只需: 3 个论坛币  马上下载

本附件包括：

• MM CH 1 SUSTAINABILITY MANAGEMENT.docx
• MM CH 10 BRAND BUILDING AND BRAND MANAGEMENT.doc
• MM CH 11 PRODUCT STRATEGY.doc
• MM CH 12 PRICING STRATEGY.doc
• MM CH 13 STRATEGIC PLACING OR DISTRIBUTION.doc
• MM CH 14 PROMOTION STRATEGY.doc
• MM CH 15 ENTERING FOREIGN MARKETS.doc
• MM CH 16 GMA AND ASEAN MARKETS.doc
• MM CH 17 GLOBALIZATION AND THE GLOBAL MARKETPLACE.doc
• MM CH 2 MARKETING CONCEPTS.doc
• MM CH 3 MARKETING ENVIRONMENT ANALYSIS.doc
• MM CH 4 STRATEGIC PLANNING FOR MARKETING.doc
• MM CH 5 CUSTOMER VALUE, CUSTOMER SATISFACTION, CUSTOMER LOYALTY, AND CUSTOMER RELATIONSHIP MANAGEMENT.doc
• MM CH 6 CONSUMER MARKETS AND CONSUMER BEHAVIR.doc
• MM CH 7 BUSINESS MARKETS AND BUSINESS PRODUCTS.doc
• MM CH 8 GOVERNMENT AND NON-GOVERNMENT ORGANIZATIONS MARKETS.doc
• MM CH 9 SEGMENTATION, TARGETING, AND POSITIONING.doc
• MM REFERENCES.doc