【作者(必填)】Lisa   J. Abendrotha* & James   E. Heymana

【文题(必填)】Honesty is the best policy: The effects of disclosure in word-of-mouth marketing

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/10.1080/13527266.2011.631567



【作者(必填)】José Luís Abrantes,  (Escola Superior de Tecnologia, Instituto Politécnico de Viseu, Viseu, Portugal), Cláudia Seabra,  (Escola Superior de Tecnologia, Instituto Politécnico de Viseu, Viseu, Portugal), Cristiana Raquel Lages,  (Loughborough School of Business and Economics, Loughborough University, Loughborough, UK), Chanaka Jayawardhena,  (Hull University Business School, University of Hull, Hull, UK)

【文题(必填)】Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/journals.htm?articleid=17084446&show=abstract