【作者(必填)】Vanitha Swaminathan, 1 Christine Moorman2

【文题(必填)】Marketing Alliances, Firm Networks, and Firm Value Creation,Journal of Marketing





【年份(必填)】2009

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmkg.73.5.52