【作者(必填)】
Xueming Luo11Xueming Luo is Eunice & James L. West Distinguished Professor and Associate Professor of Marketing, College of Business Administration, University of Texas at Arlington.
luoxm@uta.edu
【文题(必填)】When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings,
Journal of Marketing
【年份(必填)】2008
【全文链接或数据库名称(选填)】
http://journals.ama.org/doi/abs/10.1509/jmkg.72.5.98