When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms'

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收藏 2013-11-18

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【作者(必填)】Xueming Luo11Xueming Luo is Eunice & James L. West Distinguished Professor and Associate Professor of Marketing, College of Business Administration, University of Texas at Arlington.
luoxm@uta.edu

【文题(必填)】When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings，Journal of Marketing

【年份(必填)】2008

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmkg.72.5.98