行为经济学导论【2013新书，全彩原版】

Introduction to Behavioral Economics By David R. Just
2013 | 528 Pages | ISBN: 0470596228 | PDF | 11 MB



【教材简介】
如果说传统微观经济学象不食人间烟火的天外来物，那么行为经济学就是你的邻家阿哥或隔壁小妹，他（她）就在你身边......这是经济学教授与商学教授共同感兴趣的领域，这是学界与业界共同关注的东西，这是大腕与D丝都能染指的妙物......那么，你还在等什么呢？

Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics. Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text provides experiments as a set of examples of the broader principles of behavior.

【下载地址】
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