【作者(必填)】Marion Steela, , , Chris Dubelaarb, 1, , Michael T. Ewing

【文题(必填)】Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation

【年份(必填)】Industrial Marketing Management，Volume 42, Issue 8, November 2013, Pages 1328–1344

【全文链接或数据库名称(选填)】http://www.sciencedirect.com/sci ... i/S0019850113001338