【作者(必填)】Debbie Isobel Keelinga, , , Ahmad Daryantob, 1, , Ko de Ruyterc, 2, , Martin Wetzels

【文题(必填)】Take it or leave it: Using regulatory fit theory to understand reward redemption in channel reward programs

【年份(必填)】Industrial Marketing Management，Volume 42, Issue 8, November 2013, Pages 1345–1356

【全文链接或数据库名称(选填)】http://www.sciencedirect.com/sci ... i/S0019850113001351