Euromonitor的中国软饮料市场报告，包括2007-2012年的历史数据，2013-2017年的预测数据，以及个子行业的情况。
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Executive Summary ..................................................................................................................... 1
Soft Drinks Sales Growth Slows Down in 2012 ........................................................................ 1
Leading Players Develop Traditional Chinese Flavour Beverages ........................................... 1
Both Domestic and International Brands Have Fierce Competition .......................................... 1
Supermarkets and Hypermarkets Show Steady Growth ........................................................... 1
Stable Growth Is Expected Over the Forecast Period .............................................................. 1
Key Trends and Developments .................................................................................................... 2
Chinese-style Healthy Drinks Booming ..................................................................................... 2
Increasing Importance of Branding in the Fierce Competitive Environment ............................. 3
Packaging Change Affects Consumer Choice .......................................................................... 4
Food Safety Problem Continues To Challenge the Confidence of Local Consumers ............... 6
the Demand for Soft Drinks Declines ........................................................................................ 7
Territory Key Trends and Developments ...................................................................................... 8
East China ............................................................................................................................... 8
Mid China ............................................................................................................................... 10
North and Northeast China ..................................................................................................... 13
Northwest China ..................................................................................................................... 15
South China ............................................................................................................................ 18
Southwest China..................................................................................................................... 21
Market Data ............................................................................................................................... 23
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012 ..................................................................................... 23
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012 ........................................................................ 23
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012 ........................................................................................................... 23
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012 ..................................................................................... 24
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012 .............................................................................................. 24
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012 .............................................................................................. 24
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012 ......... 24
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012..... 25
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012 ........................................................................................................... 25
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012 ..................................................................................... 25
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2007-2012 ................... 26
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012 ........................................................................................................... 26
Table 13 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012 ..... 26
Table 14 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012 .................................................................................................. 27
Table 15 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2007-2012 ........ 27
Table 16 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2007-2012 .................................................................................................. 27