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Title:	Introduction to Mathematical Models in Market and Opinion Research: With Practical Applications, Computing Procedures, and Estimates of Computing Requirements		Volume:
Author(s):	Theodor Harder (auth.)
Series:	International Studies in Economics and Econometrics 1	Periodical:
Publisher:	Springer Netherlands	City:
Year:	1969	Edition:
Language:	English	Pages:	202
ISBN:	978-94-010-3398-5, 978-94-010-3396-1	ID:	1072735

Table of contents :

Content:
Front Matter....Pages I-IX
Introduction....Pages 1-5
Advertising Media Calculations....Pages 6-59
Elementary Forecasting Calculations....Pages 60-104
Factor Analysis....Pages 105-157
Market Models....Pages 158-192
Back Matter....Pages 193-194