【作者(必填)】S Gopinath, JS Thomas, L Krishnamurthi

【文题(必填)】Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0820