有。早在19世纪的北美,就出现了Marketing的概念。
以下是Evolution of Value Creation by School of Thought与School of Thought (Value Creation Perspective) 的对比:
Classical and Neoclassical Economics (Embedded Value) Early/Formative Marketing (1900-1950)(Value-in-Exchange & Value-Added) …
Marketing Management (1950-1980)(Value-in-Use)
Marketing as a Social and Economic Process (1980-2000 and forward)(Value-in-Use where Consumers Create/Co-Create Value)