【作者(必填)】Rodgers, S., & Thorson, E.
【文题(必填)】The interactive advertising model: How users perceive and process online ads
【年份(必填)】2000
【全文链接或数据库名称(选填)】
http://www.tandfonline.com/doi/pdf/10.1080/15252019.2000.10722043DOI: 10.1080/15252019.2000.10722043