1
【作者(必填)】Terry Daugherty & Ernest Hoffman

【文题(必填)】eWOM and the importance of capturing consumer attention within social media

【年份(必填)】Journal of Marketing Communications  Volume 20, Issue 1-2, 2014

【全文链接或数据库名称(选填)】

2
【作者(必填)】Kendall Goodrich & Marieke de Mooij

【文题(必填)】How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

【年份(必填)】Journal of Marketing Communications  Volume 20, Issue 1-2, 2014

【全文链接或数据库名称(选填)】

3
【作者(必填)】J. Pfeffer, T. Zorbach & K. M. Carley

【文题(必填)】Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

【年份(必填)】Journal of Marketing Communications  Volume 20, Issue 1-2, 2014

【全文链接或数据库名称(选填)】

4
【作者(必填)】Natalie T. Wood & Janée N. Burkhalter

【文题(必填)】Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets

【年份(必填)】Journal of Marketing Communications  Volume 20, Issue 1-2, 2014

【全文链接或数据库名称(选填)】

5
【作者(必填)】Nora Ganim Barnes & Stephanie L. Jacobsen

【文题(必填)】Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior

【年份(必填)】Journal of Marketing Communications  Volume 20, Issue 1-2, 2014

【全文链接或数据库名称(选填)】

以上论文是Journal of Marketing Communications 的一个口碑和社会媒体的专辑，请大家帮忙，谢谢！