The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast EstimationY Lu, K Jerath, PV Singh - Management Science, 2013 - mansci.journal.informs.org
http://pubsonline.informs.org/doi/abs/10.1287/mnsc.1120.1685

Information acquisition during online decision making: A model-based exploration using eye-tracking dataSW Shi, M Wedel, FGMR Pieters - Management Science, 2013
http://pubsonline.informs.org/doi/abs/10.1287/mnsc.1120.1625