北美最流行.全彩原版最新版
策略经济学(第6版)
Economics of Strategy by David Besanko, David Dranove, Scott Schaefer, Mark Shanley
2013 | ISBN: 111827363X | English | 560 Pages | PDF | 3 MB
【作者简介】
David Besanko / Northwestern University; David Dranove / Northwestern University
Mark Shanley / University of Illinois at Chicago; Scott Schaefer / University of Utah
【教材简介】
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.
The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
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