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Springer Bagozzi, R. P. (1975). Social exchange in marketing. Journal of the Academy of Marketing Science, 3(2), 314-327.
Bagozzi, R. P. (1977). Is all social exchange marketing?: A reply. Journal of the Academy of Marketing Science, 5(4), 315-326.
Ferrell, O. C., & Zey-Ferrell, M. (1977). Is all social exchange marketing?. Journal of the Academy of Marketing Science, 5(4), 307-314.
Zey-Ferrell, M., & Ferrell, O. C. (1980). A rejoinder: Is all social exchange marketing? A reply. Journal of the Academy of Marketing Science, 8(3), 182-195.
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