一个好的英文促销文案要包括引人注意的广告语、促销内容、促销码、帮助以及此次促销活动的适用范围和说明。以下图例进一步说明: 图例
这是一则儿童防晒霜促销广告。
广告语:We've got you covered!
促销活动:Enjoy complimentary ....with your childrenswear purchase of $200 or more
促销码:Use code:Sunfun (目的:跟踪活动情况,进行统计分析活动效果,进行改善提升)
帮助:Have a question? Ask our Personal Shopper
促销适用范围及说明:Offer available while supplies last. One per customer. Void where Prohibited. Free ground shipping will be offered on online orders to destinations within ....Delivery charges and applicable sales taxes may apply. Offer is not valid on previous purchases and cannot be combined with any other promotion. Details are subject to change.