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CONTENTS
Introduction............................................................ 5
I. Improving Your Public Speaking Skills ............. 6
Successful Communication ........................................ 7
Getting Your Message on Paper................................ 9
Technique Tip: The Telegram ................................. 10
Body of the Speech ................................................ 11
Technique Tip: Can you repeat that? ...................... 13
The Conclusion....................................................... 14
Practice, Practice! .................................................. 15
Technique Tip: As Momma Said:
Posture is Important.......................................... 16
Questions and Answers with an Audience ............... 17
Audiovisual Aids (AVA).......................................... 19
Persuasive Techniques ............................................ 21
Speaker Checklist .................................................. 22
II. Media Relations ............................................. 23
Working with the Media.......................................... 23
The News Media’s Job ........................................... 25
Reporter: Friend or Foe? ........................................ 26
Interviews............................................................... 28
Newspaper and Periodical Interviews ..................... 29
Television and Radio Interviews .............................. 31
Preparing for an Interview....................................... 34
The Ambush Interview: Surviving the Hot Seat ........ 34
Conclusion ............................................................. 38
American Academy of Actuaries
Communications Department ............................ 39