北美最流行.全彩原版

国际商务（第3版）

Global Business, 3rd edition By Mike W Peng
2012 | 636 Pages | ENGLISH| PDF | 47 MB
【作者简介】
Mike W Peng（彭维刚）西雅图华盛顿大学战略管理博士，美国达拉斯德州大学管理学院全球战略首度讲座教授、中国西安交通大学管理学院海外荣誉教授。

【教材简介】
Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. "Global Business, 3E, International Edition" by renowned international instructor and author Mike Peng, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Peng answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world have expanded globally. All-new video cases, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. "Global Business, 3E, International Edition's" comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.
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