The Psychological Foundations of Culture by  Mark Schaller
Lawrence Erlbaum Associates; 1 edition (August 1, 2003) | ISBN-10: 0805838406 | linked PNG-files | 30 Mb | 392 pages
Why do beliefs spread? traditions persist?  customs survive?  This collection proposes clever and thoughtful answers and it should inspire lively discussion as sociologists, anthropologists, and organizational scholars welcome their psychologist colleagues to the ongoing debate about culture.
The fast-growing field of "cultural psychology" tends to focus on how culture affects individuals' thoughts, feelings and actions. This book, conversely, presents theory and research showing the many ways in which basic psychological processes ultimately

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