Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers.

This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

Consumer Behaviour A European Perspective.pdf
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• Publisher: Pearson Education Limited; 5 edition (October 9, 2013)
• Language: English
• ISBN-10: 0273772724
• ISBN-13: 978-0273772729
• Product Dimensions: 1 x 7.5 x 10.2 inches
• Shipping Weight: 2.8 pounds
  

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