Contents
INTRODUCTION.........................................................................................................1
Report Coverage ....................................................................................................................................................1
Executive Summary ..............................................................................................................................................2
Other Access Asia Reports of Possible Interest..............................................................................................2
Glossary....................................................................................................................................................................3
Free Monthly Online Newsletter and Editorials ............................................................................................5
1 CHINA’S CHILLED FOOD MARKET ..................................................................6
Important Notice: Inconsistencies in Definitions of Retail Sales Data From The National Bureau of
Statistics................................................................................................................................................................6
1.1 Overview............................................................................................................................................................8
1.2 China’s Total Food & Beverage Market ...................................................................................................8
1.2.1 Total Food Market: Food and Non-food Sales .....................................................................................8
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD,
2000-2006* ..........................................................................................................................................................8
1.2.2 Total Food Market: Food/Non-food Split..............................................................................................9
Table 1.2 % BREAKDOWN OF RETAIL SALES BY FOOD AND NON-FOOD, 2000-2006*
..........................................................................................................................................................9
1.2.3 Total Food Market: Urban and Rural Split............................................................................................9
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD,
2000-2006* ..........................................................................................................................................................9
1.2.4 Total Food Market: Total Value Trends..............................................................................................10
Table 1.4 CURRENT VALUE OF TOTAL RETAIL FOOD SALES BY MAJOR PRODUCT
CATEGORY, 2000-2006* ................................................................................................................................ 10
1.2.5 Total Food Market: Urban Value Trends ............................................................................................11
Table 1.5 URBAN RETAIL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT
CATEGORY, 2000-2006* ................................................................................................................................ 11
1.2.6 Total Food Market: Rural Value Trends..............................................................................................12
Table 1.6 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY MAJOR
PRODUCT CATEGORY, 2000-2006*..........................................................................................................12
1.3 China’s Chilled Foods Market ..................................................................................................................13
1.3.1 Chilled Food Market: Total Market Size in Value Terms ................................................................13
Table 1.7 TOTAL RETAIL MARKET VALUE FOR CHILLED FOOD IN CHINA, 2000-
2006* .......................................................................................................................................................13
1.3.2 Chilled Food Market: Total Market Size in Volume Terms ............................................................13
Table 1.8 TOTAL RETAIL MARKET VOLUME FOR CHILLED FOOD IN CHINA, 2000-
2006* .......................................................................................................................................................14

1.3.3 Chilled Food Market: HoReCa & Retail Respective Significance .................................................14
Table 1.9 RETAIL & HORECA CHILLED FOOD VALUE & VOLUME SALES
SIGNIFICANCE WITHIN TOTAL CHILLED FOOD CONSUMPTION IN CHINA, 2000-2006*
.......................................................................................................................................................14
1.3.4 Chilled Food Market: Food Market Significance...............................................................................15
Table 1.10 THE CHILLED FOOD MARKET AS A PROPORTION OF TOTAL FOOD
SALES IN CHINA, 2000-2006*.......................................................................................................................15
1.3.5 Chilled Food Market: Refrigerator Ownership...................................................................................15
Table 1.11 HOUSEHOLD OWNERSHIP OF REFRIGERATORS BY URBAN/RURAL
DIVIDE, 1999-2005............................................................................................................................................15
1.4 Regional Markets .........................................................................................................................................16
1.4.1 Regional Markets: Provincial Values...................................................................................................16
Table 1.12 CHILLED FOOD CURRENT RETAIL MARKET VALUE BY PROVINCE IN
CHINA, 2000-2006*...........................................................................................................................................16
1.4.2 Regional Markets: Provincial Value Shares & Growth ....................................................................17
Table 1.13 % BREAKDOWN & PERIOD GROWTH OF CHILLED FOOD CURRENT
RETAIL SALES VALUE BY PROVINCE IN CHINA, 2006*..............................................................17
1.4.3 Regional Markets: Provincial Per Capita Spend ................................................................................18
Table 1.14 PER CAPITA RETAIL SPENDING ON CHILLED FOODS BY PROVINCE IN
CHINA, 2000-2006*...........................................................................................................................................18
1.4.4 Regional Markets: Provincial Volumes ...............................................................................................19
Table 1.15 CHILLED FOOD CURRENT RETAIL MARKET VOLUME BY PROVINCE IN
CHINA, 2000-2006*...........................................................................................................................................19
1.4.5 Regional Markets: Provincial Volume Shares & Growth.................................................................20
Table 1.16 % BREAKDOWN & PERIOD GROWTH OF CHILLED FOOD CURRENT
RETAIL SALES VOLUME BY PROVINCE IN CHINA, 2006*..........................................................20
1.4.6 Regional Markets: Provincial Per Capita Volume Consumption....................................................21
Table 1.17 PER CAPITA RETAIL VOLUME CONSUMPTION OF CHILLED FOODS BY
PROVINCE IN CHINA, 2000-2006* .............................................................................................................21
1.5 Sector Breakdown........................................................................................................................................22
1.5.1 Sector Breakdown: Sector Values & Volumes ...................................................................................22
Table 1.18 CHILLED FOODS CURRENT VALUE & VOLUME RETAIL SALES BY
SECTOR IN CHINA, 2000-2006*...................................................................................................................23
1.5.2 Sector Breakdown: Sector Shares .........................................................................................................24
Table 1.19 % BREAKDOWN OF CHILLED FOODS CURRENT VALUE & VOLUME
RETAIL SALES BY SECTOR IN CHINA, 2000-2006*..........................................................................24
1.5.3 Sector Breakdown: Growth Rates.........................................................................................................24
Table 1.20 % ANNUAL GROWTH FOR CHILLED FOODS CURRENT VALUE &
VOLUME RETAIL SALES BY SECTOR IN CHINA, 2000-2006*.....................................................25
1.6 Urban & Rural Retail Sales of Chilled Foods in China......................................................................26
1.6.1 Urban & Rural Market: Total Sales ......................................................................................................26

Table 1.21 THE CURRENT VALUE RETAIL MARKET FOR CHILLED FOODS BY
URBAN & RURAL SALES IN CHINA, 2000-2006* ................................................................................26
1.6.2 Urban & Rural Market: Growth Rates .................................................................................................26
Table 1.22 % GROWTH OF THE CURRENT VALUE RETAIL MARKET FOR CHILLED
FOODS BY URBAN & RURAL MARKETS IN CHINA, 2000-2006*................................................26
1.7 Chilled Processed Fish & Seafood Sector ...............................................................................................27
1.7.1 Chilled Processed Fish & Seafood Sector: Subsector Values & Volumes ....................................27
Table 1.23 CHILLED PROCESSED FISH & SEAFOOD SECTOR VALUE & VOLUME
RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006*................................................................. 27
1.7.2 Chilled Processed Fish & Seafood Sector: Subsector Breakdown ..................................................28
Table 1.24 % BREAKDOWN OF CHILLED PROCESSED FISH & SEAFOOD SECTOR
VALUE & VOLUME RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006*.......................28
1.7.3 Chilled Processed Fish & Seafood Sector: Subsector Growth.........................................................28
Table 1.25 ANNUAL GROWTH OF CHILLED PROCESSED FISH & SEAFOOD SECTOR
VALUE & VOLUME RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006*.......................28
1.8 Chilled Ready Meals Sector .......................................................................................................................29
1.8.1 Chilled Ready Meals Sector: Subsector Values & Volumes............................................................29
Table 1.26 CHILLED READY MEALS SECTOR VALUE & VOLUME RETAIL SALES BY
SUBSECTOR IN CHINA, 2000-2006*..........................................................................................................30
1.8.2 Chilled Ready Meals Sector: Subsector Breakdown .........................................................................30
Table 1.27 % BREAKDOWN OF THE CHILLED READY MEALS SECTOR VALUE &
VOLUME RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006* ............................................30
1.8.3 Chilled Ready Meals Sector: Subsector Growth ................................................................................30
Table 1.28 ANNUAL GROWTH OF THE CHILLED READY MEALS SECTOR VALUE &
VOLUME RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006* ............................................31
1.9 Chilled Meats Sector ...................................................................................................................................32
1.9.1 Chilled Meats Sector: Subsector Values & Volumes ........................................................................32
Table 1.29 CHILLED MEATS SECTOR VALUE & VOLUME RETAIL SALES BY
SUBSECTOR IN CHINA, 2000-2006*..........................................................................................................32
1.9.2 Chilled Meats Sector: Subsector Breakdown ......................................................................................33
Table 1.30 % BREAKDOWN OF BASIC CHILLED MEATS SECTOR VALUE &
VOLUME RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006* ............................................33
1.9.3 Chilled Meats Sector: Subsector Growth.............................................................................................33
Table 1.31 ANNUAL GROWTH OF CHILLED MEATS SECTOR VALUE & VOLUME
RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006*................................................................. 33
1.10 Chilled Desserts Sector.............................................................................................................................34
1.10.1 Chilled Desserts Sector: Subsector Values & Volumes..................................................................34
Table 1.32 CHILLED DESSERTS SECTOR VALUE & VOLUME RETAIL SALES BY
SUBSECTOR IN CHINA, 2000-2006*..........................................................................................................34
1.10.2 Chilled Desserts Sector: Subsector Breakdown ...............................................................................35
Table 1.33 % BREAKDOWN OF BASIC CHILLED DESSERTS SECTOR VALUE &
VOLUME RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006* ............................................35

1.10.3 Chilled Desserts Sector: Subsector Growth ......................................................................................35
Table 1.34 ANNUAL GROWTH OF CHILLED DESSERTS SECTOR VALUE & VOLUME
RETAIL SALES BY SUBSECTOR IN CHINA, 2000-2006*................................................................. 35
1.11 Prices .............................................................................................................................................................36
1.11.1 Prices: Retail Price Indices ..................................................................................................................36
Table 1.35 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005...................................36
1.11.2 Prices: Average Unit Values................................................................................................................37
Table 1.36 AVERAGE UNIT RETAIL PRICES ON CHILLED FOODS BY SECTOR IN
CHINA, 2000-2006*...........................................................................................................................................37
1.11.3 Prices: Average Unit Value Growth Rates........................................................................................37
Table 1.37 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES ON CHILLED
FOODS BY SECTOR IN CHINA, 2000-2006*...........................................................................................37
1.11.4 Prices: Average Regional Unit Prices ................................................................................................38
Table 1.38 AVERAGE RETAIL PRICES OF CHILLED FOODS BY PROVINCE IN
CHINA, 2000-2006*...........................................................................................................................................38
1.11.5 Prices: Average Regional Unit Price Growth...................................................................................39
Table 1.39 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF CHILLED
FOODS BY PROVINCE IN CHINA, 2000-2006*......................................................................................39
1.11.6 Prices: Selected Retail Prices ..............................................................................................................40
Table 1.40 RETAIL PRICES ON SELECTED CHILLED FOODS IN SHANGHAI &
BEIJING, 2004....................................................................................................................................................40
1.12 Outlook .........................................................................................................................................................41
1.12.1 Outlook: Forecast Trends.....................................................................................................................41
1.12.2 Outlook: Total Market Size In Value Terms ....................................................................................41
Table 1.41 FORECAST TOTAL RETAIL VALUE MARKET FOR CHILLED FOODS IN
CHINA, 2007-2011.............................................................................................................................................42
1.12.3 Outlook: Total Market Size In Volume Terms .................................................................................42
Table 1.42 FORECAST TOTAL RETAIL VOLUME MARKET FOR CHILLED FOODS IN
CHINA, 2007-2011.............................................................................................................................................42
1.12.4 Outlook: Sector Values.........................................................................................................................42
Table 1.43 FORECAST RETAIL VALUE & VOLUME SALES OF CHILLED FOODS BY
SECTOR IN CHINA, 2007-2011.....................................................................................................................42
1.12.5 Outlook: Sector Breakdown.................................................................................................................43
Table 1.44 FORECAST PERCENTAGE RETAIL VALUE & VOLUME BREAKDOWN OF
CHILLED FOODS BY SECTOR IN CHINA, 2007-2011........................................................................43
1.12.6 Outlook: Sector Growth .......................................................................................................................43
Table 1.45 FORECAST ANNUAL RETAIL VALUE & VOLUME GROWTH OF CHILLED
FOODS BY SECTOR IN CHINA, 2007-2011 .............................................................................................43
1.13 Current Issues.............................................................................................................................................44
1.13.1 Current Issues: Food Legislation ........................................................................................................44
1.13.2 Current Issues: Packaging Legislation...............................................................................................44
1.13.3 Current Issues: Food Safety.................................................................................................................45
1.13.4 Current Issues: Organic Foods............................................................................................................45

2 MARKETING & DISTRIBUTION ....................................................................... 46
2.1 Marketing & Advertising...........................................................................................................................46
2.2 Consumers......................................................................................................................................................47
2.2.1 Consumer Profile: Broad Consumer Trends .......................................................................................47
2.2.2 Consumer Profile: Chilled Food Consumers ......................................................................................48
2.3 Wholesale Distribution...............................................................................................................................48
2.3.1 Wholesale Distribution: Leading Wholesalers ...................................................................................48
Table 2.1 LEADING WHOLESALERS OF CHILLED FOODS IN CHINA, 2004.................48
2.4 Retail Distribution .......................................................................................................................................49
Table 2.2 % BREAKDOWN OF CHILLED FOODS SALES BY RETAIL OUTLET TYPE
IN CHINA, 1999-2005.......................................................................................................................................49
3 SWOT ANALYSIS ................................................................................................ 50
3.1 Strengths.........................................................................................................................................................50
3.2 Weaknesses ....................................................................................................................................................50
3.3 Opportunities ................................................................................................................................................50
3.4 Threats ............................................................................................................................................................51
4 COMPANY PROFILES........................................................................................ 52
4.1 Beijing Sanyuan Foods Company Ltd.....................................................................................................52
4.1.1 Beijing Sanyuan Foods: Company Details ..........................................................................................52
4.1.2 Beijing Sanyuan Foods: Company Background & China Activities ..............................................52
4.1.3 Beijing Sanyuan Foods: Financial Summary ......................................................................................53
Table 4.1 BEIJING SANYUAN FOODS CO., LTD.: FINANCIAL RESULTS, 2001-2005* 54
4.2 Groupe Danone.............................................................................................................................................54
4.2.1 Groupe Danone: Company Details .......................................................................................................54
4.2.2 Groupe Danone: Company Background..............................................................................................55
4.2.3 Groupe Danone: China Operations.......................................................................................................55
4.2.4 Groupe Danone: Financial Summary ...................................................................................................56
Table 4.2 GROUPE DANONE: FINANCIAL RESULTS, 2001-2004*........................................56
4.3 Hangzhou Wahaha Group (Danone).......................................................................................................57
4.3.1 Hangzhou Wahaha Group: Company Details .....................................................................................57
4.3.2 Hangzhou Wahaha Group: Company Background............................................................................57
4.3.3 Hangzhou Wahaha Group: Financial Summary .................................................................................59
Table 4.3 CHANGSHA WAHAHA CHANGRONG DRINK CO., LTD.: FINANCIAL
RESULTS, 2002 ..................................................................................................................................................59
Table 4.4 CHANGSHA WAHAHA FOOD CO., LTD.: FINANCIAL RESULTS, 2001/200260
Table 4.5 JILIN WAHAHA FOOD CO., LTD.: FINANCIAL RESULTS, 2002 ......................60

Table 4.6 QUJIANG WAHAHA DRINK CO., LTD.: FINANCIAL RESULTS, 2002............61
Table 4.7 SHENYANG WAHAHA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001..
.......................................................................................................................................................61
Table 4.8 SHENZHEN DANONE YILI BEVERAGE CO., LTD.: FINANCIAL RESULTS,
2001-2003 .......................................................................................................................................................62
Table 4.9 WAHAHA GROUP CHAOHU CO., LTD.: FINANCIAL RESULTS, 2002/2003. 62
4.3.4 Hangzhou Wahaha Group: Future Strategies......................................................................................62
4.4 Hormel ............................................................................................................................................................63
4.4.1 Hormel: Company Details ......................................................................................................................63
4.4.2 Hormel: Company Background.............................................................................................................63
4.4.3 Hormel: China Operations .....................................................................................................................64
4.4.4 Hormel: Financial Results......................................................................................................................65
Table 4.10 HORMEL: FINANCIAL RESULTS, 2001-2004*...........................................................65
4.5 Inner Mongolia Yili Industrial Co., Ltd. ................................................................................................65
4.5.1 Inner Mongolia Yili Industrial: Company Details .............................................................................65
4.5.2 Inner Mongolia Yili Industrial: Company Background....................................................................65
4.5.3 Inner Mongolia Yili Industrial: Dairy Activities ................................................................................66
4.5.4 Inner Mongolia Yili Industrial: Financial Summary .........................................................................66
Table 4.11 INNER MONGOLIA YILI INDUSTRIAL CO. LTD: FINANCIAL RESULTS,
2001-2004 .......................................................................................................................................................67
4.6 Nanjing Yurun Food Industry Group Co., Ltd. ...................................................................................68
4.6.1 Nanjing Yurun Food Co.: Company Details .......................................................................................68
4.6.2 Nanjing Yurun Food Co.: Company Background..............................................................................68
4.6.3 Nanjing Yurun Food Co.: Financial Results .......................................................................................69
Table 4.12 JIANGSU YURUN FOOD INDUSTRY GROUP CO., LTD.: FINANCIAL
RESULTS, 2001-2002........................................................................................................................................69
4.7 Nestlé ...............................................................................................................................................................70
4.7.1 Nestlé SA: Company Details .................................................................................................................70
4.7.2 Nestlé SA: China Operations.................................................................................................................70
Table 4.13 NESTLE: PRINCIPLE OPERATING COMPANIES IN CHINA, 2003..................71
4.7.3 Nestlé: Financial Summary ....................................................................................................................71
Table 4.14 NESTLÉ SHUANGCHENG CO., LTD.: FINANCIAL RESULTS, 2001-2003......71
Table 4.15 NESTLÉ SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002 ...........................72
Table 4.16 NESTLÉ SOURCES SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002 .....72
Table 4.17 DONGGUAN NESTLÉ CO., LTD.: FINANCIAL RESULTS, 2001/2002...............73
Table 4.18 SHANGHAI FULLER CO., LTD.: FINANCIAL RESULTS, 2002...........................73
Table 4.19 NESTLÉ: FINANCIAL RESULTS, 2002-2005*..............................................................74
Table 4.20 NESTLÉ: SALES RESULTS BY GEOGRAPHICAL AREA, 2002-2005................74

Table 4.21 NESTLÉ: OPERATING INCOME RESULTS BY GEOGRAPHICAL AREA,
2002-2005 .......................................................................................................................................................74
Table 4.22 NESTLÉ: SALES RESULTS BY MAIN PRODUCT GROUP, 2002-2005..............75
Table 4.23 NESTLÉ: OPERATING INCOME RESULTS BY MAIN PRODUCT GROUP,
2002-2005 .......................................................................................................................................................75
4.8 North-China Shuanghui (Shineway) Food Co., Ltd. ...........................................................................76
4.8.1 North-China Shuanghui (Shineway) Food: Company Details .........................................................76
4.8.2 North-China Shuanghui (Shineway) Food: Company Background................................................76
4.8.3 North-China Shuanghui (Shineway) Food: Financial Results .........................................................77
Table 4.24 HENAN SHUANGHUI (SHINEWAY) INVESTMENT & DEVELOPMENT CO.,
LTD.: FINANCIAL RESULTS, 2001-2003..................................................................................................77
Table 4.25 NORTH-CHINA SHUANGHUI (SHINEWAY) FOOD CO., LTD.: FINANCIAL
RESULTS, 2001-2002........................................................................................................................................78
4.8.4 North-China Shuanghui (Shineway) Food: Future Strategies..........................................................78
4.9 Shanghai Guangming (Bright) Dairy & Food Co. Ltd.......................................................................78
4.9.1 Shanghai Guangming: Company Details .............................................................................................78
4.9.2 Shanghai Guangming: Company Background....................................................................................78
4.9.3 Shanghai Guangming: Structural Background ...................................................................................79
4.9.4 Shanghai Guangming: Dairy Activities ...............................................................................................81
4.9.5 Shanghai Guangming: Financial Summary .........................................................................................82
Table 4.26 SHANGHAI GUANGMING (BRIGHT) DAIRY & FOOD CO. LTD: FINANCIAL
RESULTS, 1999-2005........................................................................................................................................83
Table 4.27 SHANGHAI GUANGMING (BRIGHT) DAIRY & FOOD CO. LTD: FINANCIAL
RESULTS, 2003-2005........................................................................................................................................83
Table 4.28 WUHAN GUANGMING MILK PRODUCTS CO., LTD.: FINANCIAL
RESULTS, 2002 ..................................................................................................................................................84
Table 4.29 HEILONGJIANG BRIGHT PINE CRANE MILK PRODUCTS CO., LTD.:
FINANCIAL RESULTS, 2002.........................................................................................................................84
4.10 Tyson Foods .................................................................................................................................................85
4.10.1 Tyson Foods: Company Details ..........................................................................................................85
4.10.2 Tyson Foods: Company Background & China Activities ..............................................................85
4.10.3 Tyson Foods: Financial Results ..........................................................................................................86
Table 4.30 TYSON FOODS INC: FINANCIAL RESULTS, 2001-2004*......................................86
4.11 Unilever PLC (Wall’s)..............................................................................................................................87
4.11.1 Unilever: Company Details ..................................................................................................................87
4.11.2 Unilever: Company Background ........................................................................................................87
4.11.3 Unilever: China Operations.................................................................................................................87
Table 4.31 UNILEVER: PRINCIPLE OPERATING COMPANIES IN CHINA, 2004............88
Table 4.32 UNILEVER: FINANCIAL RESULTS BY GEOGRAPHICAL AREA, 2000-2004*.
.......................................................................................................................................................89
Table 4.33 UNILEVER: FINANCIAL RESULTS BY BUSINESS OPERATION, 2000-2004*...
.......................................................................................................................................................89

Table 4.34 WALLS (CHINA) CO. LTD.: FINANCIAL RESULTS, 2001-2003..........................90
4.11.5 Unilever: Future Strategy.....................................................................................................................90
4.12 Uni-President ..............................................................................................................................................91
4.12.1 Uni-President: Company Details ........................................................................................................91
4.12.2 Uni-President: Company Background...............................................................................................91
4.12.3 Uni-President: China Activities ..........................................................................................................91
4.12.4 Uni-President: Financial Summary ....................................................................................................98
Table 4.35 UNI-PRESIDENT ENTERPRISES CORPORATION: FINANCIAL RESULTS,
2004/2005* .......................................................................................................................................................98
5 CONTACTS........................................................................................................... 99
5.1 Trade Organisations....................................................................................................................................99
5.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation ...................................99
5.1.2 All-China Federation of Industry & Commerce.................................................................................99
5.2 Government Departments ..........................................................................................................................99
5.2.1 State Economic and Trade Commission – State Light Industry Bureau........................................99
5.2.2 Ministry of Agriculture ...........................................................................................................................99
6 RELEVANT EXHIBITIONS & TRADE FAIRS...............................................100
6.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair
(Hangzhou) .........................................................................................................................................................100
6.2 Tianjin Exhibition on Food Machinery & Packing ...........................................................................100
6.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food................................100
6.4 Food Ingredients & Food Ingredients Asia..........................................................................................100
6.5 Agro-Foodtech ............................................................................................................................................100
6.6 SIAL China ..................................................................................................................................................100
6.7 International Fast Food Products Exhibition......................................................................................101
6.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show................................................................101
6.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics .....................101
6.10 China Northeast International Exhibition on Food, subsidiary Material, Processing
Technology & Equi pment ...............................................................................................................................101
6.11 International Exhibition For Food & Drink South China ............................................................101
6.12 International Exhibition For Hotel & Bakery South China .........................................................102
6.13 International Quick Frozen Food Exhibition....................................................................................102
6.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show ............102
6.15 Food China ................................................................................................................................................102

6.16 International Food, Packaging, Print, Plastic Products Exhibition............................................102
6.17 Zhejiang Food & Drink Summer Sales Show...................................................................................102
6.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian
International Food, Raw Materials & Food Additives Show................................................................103
6.19 Shanghai International Food Machine & Package Machine Expo .............................................103
6.20 China International Fair For Food, Food Processing & Packaging ...........................................103
6.21 Shanghai International Supermarket Expo ......................................................................................103
6.22 Shanghai International Food Expo ......................................................................................................103
6.23 Packtech & Foodtech ...............................................................................................................................104
6.24 Liaoning Food Show ...............................................................................................................................104
6.25 Food & Hotel South China .....................................................................................................................104
6.26 Chengdu International Food , Food Processing & Packaging Show..........................................104
6.27 International Food Show ........................................................................................................................104
6.28 Interfood Shanghai ..................................................................................................................................104
6.29 International Food Processing & Packaging Machinery Exhibition..........................................105
6.30 China Food Industry Exhibition...........................................................................................................105
APPENDIX: MARKET BACKGROUND............................................................106
A.1 Fast Facts.....................................................................................................................................................106
A.2 Regions of China .......................................................................................................................................107
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES ........................................................107
A.3 Demographics.............................................................................................................................................109
A.3.1 Demographics: Total Population........................................................................................................109
Table A.1 TOTAL POPULATION, 1997–2004* ...............................................................................109
A.3.2 Demographics: Population by Location............................................................................................110
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1997–2004* .....................................110
A.3.3 Demographics: Population Breakdown by Location......................................................................110
Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1997–2004*......111
A.3.4 Demographics: Population by Province............................................................................................111
Table A.4 POPULATION BY PROVINCE, 2001-2004*.................................................................112
A.3.5 Demographics: Population Density by Province.............................................................................112
Table A.5 POPULATION DENSITY BY PROVINCE, 2001-2004*............................................113
A.3.6 Demographics: Population Concentration........................................................................................113

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2004*...............................114
A.3.7 Demographics: Population by Gender ..............................................................................................115
Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1997–2004*.....................115
A.3.8 Demographics: Population by Age Group........................................................................................115
Table A.7 POPULATION BY AGE GROUP, 1997–2004*.............................................................116
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1997–2004*.................116
A.4 Consumer Attitudes..................................................................................................................................117
A.4.1 Consumer Attitudes: Overview..........................................................................................................117
A.4.2 Consumer Attitudes: Response to Political Change .......................................................................117
A.4.2 Consumer Attitudes: Response to Economic Change....................................................................118
A.4.3 Consumer Attitudes: Changes in Lifestyle .......................................................................................119
A.5 Consumer Wealth .....................................................................................................................................124
A.5.1 Consumer Wealth: GDP and Cost of Living....................................................................................124
Table A.9 GDP AND COST OF LIVING INDEX, 1997–2004*....................................................125
A.5.2 Consumer Wealth: Provincial Differences in GDP ........................................................................126
Table 1.10 GDP RANKED BY PROVINCE, 1997–2004*................................................................127
A.5.3 Consumer Wealth: GDP Growth by Province .................................................................................127
Table A.11 GDP GROWTH RANKED BY PROVINCE, 1997–2004*..........................................128
A.5.4 Consumer Wealth: GDP Per Capita by Province............................................................................128
Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2004* ....................................129
A.5.5 Consumer Wealth: Concentration of Wealth by Province.............................................................129
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2004*...........................................130
A.5.6 Consumer Wealth: The Major Cities.................................................................................................130
Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2004*.................................131
A.6 Households ..................................................................................................................................................132
A.6.1 Households: Overview of Household Conditions...........................................................................132
A.6.2 Households: Total Households by Size.............................................................................................132
Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1997–2004*................................................133
A.6.3 Households: Total households by Urban/Rural Split .....................................................................133
Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1997–2004*............134
A.6.4 Households: Income Earners Per Household...................................................................................134
Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1997–2004*
.....................................................................................................................................................134
A.7 Employment................................................................................................................................................135
A.7.1 Employment: Number of Workers by Sector...................................................................................135
Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1997–2004*.........................................135
A.7.2 Employment: Growth by Sector.........................................................................................................135
Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1997–2004*......................................136
A.7.3 Employment: Number of Workers by Gender.................................................................................136

Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1997–2004* ..........................136
A.7.3 Employment: Number of Workers by Habitation ...........................................................................137
Table A.20 NATIONAL WORKFORCE BY HABITATION, 1997–2004*.................................137
A.7.4 Employment: Urban Unemployment ................................................................................................137
Table A.21 URBAN UNEMPLOYMENT RATES, 1997–2004*.....................................................138
A.8 Consumer Income .....................................................................................................................................139
A.8.1 Consumer Income: Average Incomes by Sector.............................................................................139
Table A.22 AVERAGE INCOMES BY SECTOR, 1997–2004* ......................................................139
A.8.2 Consumer Income: Growth by Sector...............................................................................................139
Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1997–2004*..........................140
A.8.3 Consumer Income: Average Incomes by Region............................................................................141
Table A.24 AVERAGE INCOMES BY REGION, 1997–2004*.......................................................141
A.8.4 Consumer Income: Growth by Region..............................................................................................141
Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1997–2004*..........................142
A.9 Consumer Market.....................................................................................................................................143
A.9.1 Consumer Market: Spending Trends.................................................................................................143
Table A.26 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES,
1997–2004** .....................................................................................................................................................143
A.9.2 Consumer Market: Per Capita Consumer Expenditure ..................................................................143
Table A.27 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT
CURRENT PRICES, 1997–2004**...............................................................................................................144
A.9.3 Consumer Market: Retail Sales and Consumer Spending.............................................................144
Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 1997–
2004** .....................................................................................................................................................144
A.9.4 Consumer Market: Urban Income and Spending Compared ........................................................144
Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 1997–2004*.............145
A.9.5 Consumer Market: Average Urban Weekly Shopping Basket......................................................146
Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004...................................146
A.9.6 Consumer Market: Average Rural Weekly Shopping Basket.......................................................147
Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004...................................147
A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared.................148
Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004............................148
A.10 Exchange Rates........................................................................................................................................149
A.10.1 Exchange Rates: China......................................................................................................................149
Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1997–2004...........................................149
A.10.2 Exchange Rates: Hong Kong............................................................................................................149
Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1997–2004...........................................149