作者:Burrows, Jeanette来源:Relations Industrielles / Industrial Relations. Winter2009, Vol. 64 Issue 1, p179-180. 2p. 文献类型:Book Review主题语:*SOCIAL marketing
BOOKS -- Reviews
NONFICTION评论和产品:SOCIAL Marketing: Influencing Behaviors for Good (Book)人物:KOTLER, Philip
LEE, Nancy R.摘要:The article reviews the book "Social Marketing: Influencing Behaviors for Good," by Philip Kotler and Nancy R. Lee.ISSN:0034-379X入藏编号:37038701数据库: Business Source Premier