英文文献：Price Fairness Perception On Asiatic Markets
英文文献作者：Elisabeta Ioan??
英文文献摘要：
The purpose of this paper is to show the perception of the price fairness in the literature. I made a small comparison between the European and the Asiatic markets. Price is an important key of the marketing mix. On the daily basis, the price fairness is perceived differently from one user to another. Also other researchers states that the price has a great influence on the perceived value and on buying intentions for a product and through this paper can be seen that the culture influences the perception on fair price.